Strategic Management: Formulation & Implementation of Corporate Strategy

At the end of the marketing communications course, participants will learn how to:

- Engage the process of strategy formulation and implementation
- Identify and exploit critical insights for strategy formulation
- Perform competitive analysis of the external environment
- Perform critical analysis of internal competencies and capabilities
- Develop competitive and innovative strategies
- Translate the strategy to actionable and measurable goals
- Identify and develop lead and lag measures and targets
- Alignment of the organization
- Apply these concepts and tools in the context of the client´s industry

CONTENTS DESCRIPTION
Understanding Strategy
What is strategy? Why do good strategies sometimes fail?
Is there a process to strategy formulation and implementation?
Strategy Process Phases and key activities
Strategy Formulation: Concepts and Tools The "S" Curve · Critical insights · Competitive analysis - external and internal · Competitive advantage · Core competencies · Competitive (or Growth) Strategies - Search for the "winning" formula · Focus or diversification · Business innovation versus product innovation · Economies of scale or scope · Identifying, acquiring and cultivating new strategic capabilities · Building new bases of competitive advantage · Strengthening customer allegiance through the value chain · Searching for "loose bricks" in the market · Strategic alliances with the competition
Strategy Implementation Roadmap Communicating the strategy to the organization · Developing the corporate Balanced Scorecard · Translating strategic intent to business outcomes and strategy objectives · Developing lead and lag measures and targets · Strategic choices and priorities · Project Management framework · Managing the change - stakeholders impact analysis · Risk analysis and scenario planning