实用商务写作

1.各种商务书面沟通的格式
* 书信
* 电邮
* 备忘录
* 报告

2.计划一份书面商务沟通的3个必要问题
* 为什么要写这份书面沟通
* 你希望读者给你什么回应
* 读者需要知道什么信息

3.SOFAR构造书面沟通内容
* 称呼行
* 起始与背景段
* 信息与事实部分
* 回应要求段
* 收尾段

4.高效商务英文写作的技巧
* ABC法则
* 如何表现出礼貌与体谅
* 语气的选择
* 自然与真诚的措辞
* KISS原则
* 避免陈词滥调
* 加入重要事实
* 结构化的信息
* 正确选用主动与被动句式
* CLEAR 原则

5.电邮礼仪

6.困难情境的书面沟通
* 说服的信
* 应对投诉的信
* 拒绝要求的信

7.金字塔法结构化书信内容
1. Different layout for different business written communication
* Letters
* E-mails
* Memos
* Reports

2. Three important questions to ask in order to plan effective framework
* Why are you writing
* What do you want the reader to do
* What does the reader need to know

3. SOFAR strategy for organizing your writing
* Salutation: Dear Mr / Mrs / Ms / Miss
* Opening: background + purpose
* Facts: reader’s information
* Action: reader’s response
* Remarks: polite closing

4. Tips to good business writing
* Principle of ABC
* To be courteous and considerate
* Using appropriate tone
* Writing naturally and sincerely
* Remembering the KISS principle
* Using modern terminology
* Including essential details
* Logical and clear structure
* Using active not passive voice
* Composing CLEAR communications

5. Net - etiquettes for email writing

6. Written communication structure for awkward situations
* For persuasion
* Responding to complains
* Refusing a request

7. Pyramid principle for structuring business letter

为了吸引当今繁忙商务人士的注意力，你必须针对他们的需求进行清晰、有意识的书面沟通。您将能收获必备的商务写作技巧，克服长篇累牍，学会识别和避免写作中常见的误区，获得一整套行之有效的写作方法，使您的商务写作更具说服力和专业化。